Case Study
Broken House 01: Midtown Revival
Rowhome with smoke damage, tired finishes, and recent tenant turnover.
Harrisburg, PA
Cash close in 18 days
5 weeks
The Challenge
Smoke odor and surface damage depressed showings and narrowed demand.
The Strategy
- Fast deodorization, paint, and flooring refresh
- Upgraded lighting and curb appeal to shift perception
- Targeted investor and first-time buyer outreach
The Results
As-Is Value
$88k
Reno Budget
$12k
Final Sale
$142k
Days on Market
18
Outcome Highlights
Two offers in the first week
Pre-inspection removed buyer hesitation
Negotiated buyer-paid home warranty
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